Wazazi Nipendeni Birth Planning TV Spot]

Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery. This 1-minute TV spot emphasizes the importance of having an individual birth plan and sharing that plan with your birth supporters — in particular, your due date, the health facility you will go to for delivery, your transport plan for reaching the health facility, who will accompany you to the facility, the supplies you will need for delivery, and who will take care of your family while you are away.

Source: Johns Hopkins University Center for Communication Programs, Ministry of Health and Social Welfare Reproductive and Child Health Section (MOHSW-RCHS)

Date of Publication: March 25, 2019