Smart Couple Nepal Campaign Wave II Materials Pre-test Report

Health Communications Capacity Collaborative (HC3) developed various communication materials (television commercials, Badhai booklet, and IPCC videos/comic book) for its Smart Jeewan family planning behavior change and communication (BCC) campaign.

This is the report for the materials tested through qualitative study methods to assess the understandability and clarity of the messages and contents of the materials.

The study recommended the following:

• Simplify terminologies that could create confusion in understanding
• Correct some minor language errors
• Use of suitable terminologies that are better understood by the target communities

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019