Methodology for Pretesting Rock Point (RP) 256 Comic Book

The Young Empowered and Healthy (Y.E.A.H) Initiative in Uganda was a multi-channel communication campaign by and for young people that combined mass media, person-to-person dialogue and community media to empower the young people adopt healthy life choices. Y.E.A.H produced comic books to reinforce the messages in the radio serial drama, which was called “RP 256. ” The objective of the pre-test was to establish whether volume 6 of the comic book conveyed messages that were complete, clear, understandable, acceptable, believable and convincing.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019