Key Message Points Template

In developing a communication strategy, key message points need to be developed for each audience. These are the points that should be conveyed in all messages and activities, by all partners implementing the strategy. These key message points will be delivered in different ways depending on the approach. Keep in mind, key message points are not the same as the final creative messages delivered via the various approaches and channels. They are the main ideas that should be included in the final creative messages.

The team can use this template to develop the key message points.

Last modified: March 25, 2019

Language: English