Good Times Condom Positioning Statement

This positioning statement summarizes how Good Time condoms are unique among other brands in the category in their ability to meet a young man (Thabo’s) key functional and emotional needs: “For Thabo, the different colors and textures of ‘Good Time’ condoms allow him to have fun and enjoy sex worry-free.”

Source: Popuation Services International

Date of Publication: March 25, 2019