Communication Objectives Template

In developing a communication strategy, communication objectives clearly and concisely state the intended impact of communication efforts. They answer the question, “What can communication do to help reach the vision given the key constraint?” (See the root cause analysis guide for information on identifying the key constraint.) Communication objectives should focus on addressing the key constraint, or biggest communication challenges, the team identified.

Using this worksheet, the team can fill in each audience segment, their key constraints, the desired change, and how much time it will take to accomplish that change.

Last modified: March 25, 2019

Language: English