CDC Clear Communication Index – Examples

The CDC Clear Communication Index provides a set of research-based criteria to develop and assess public communication products.

This part of the Index provides examples which illustrate how a piece of communication may meet the following criteria:

• Does the material include one or more behavioral recommendations for the primary audience?
• Does the material explain why the behavioral recommendation(s) is important to the primary audience?
• Does the behavioral recommendation(s) include specific directions about how to perform the behavior?

Last modified: March 25, 2019

Language: English