Boy Scouts of America Brand Identify Guide

This resource is an example of a brand style guide. It shows how an organization maintains its brand identity through specific guidelines. The guide contains all the tools that users need to craft messages and create materials that support the Boy Scout brand.

A brand style guide helps ensure the consistent application of all of the executional elements throughout all communication outputs. Everyone who creates communication materials for the brand uses the brand style guide as a reference document.

Source: BSA

Date of Publication: March 25, 2019