Audience Characteristics and Behavioral Factors Template

This template is used to organize the priority audience information by socio-demographic, geographic and psychographic characteristics. It also helps to organize current behaviors, knowledge, attitudes and perceptions, barriers and facilitators.

The form has space for the following information:

• Priority Audience
• Demographic & Psychographic Characteristics
• Preferred Media
• Other Opportunities
• Current Behaviors
• Knowledge, Attitudes & Perceptions
• Barriers to Improved
• Behavior
• Facilitators of Improved Behavior

Last modified: March 25, 2019

Language: English