7 Tips for Conducting Intercept Surveys

Intercept surveys/interviews can be used to obtain data for a research project. On-site interviews are a good choice if the research requires “top-of-mind” feedback or needs the feedback of an audience that has been to a specific place or done a specific action.

This web page offers and describes seven tips:

• Be friendly
• Dress the part
• Identify yourself
• Approach the respondent
• Position yourself in multiple locations
• State your purpose
• Be honest

Last modified: March 25, 2019

Language: English