The Response of Caribbean Youth To HIV/AIDS Prevention Messages & Campaigns

The aim of this 2008 study was not only to discover the effectiveness of HIV prevention messages but also to find out from the target audience how such campaigns could be more effective at reaching them and bringing about the required behavior modification to lead to HIV and AIDS prevention.

The questionnaire designed for the study and the focus group sessions questioned respondents and participants on such areas as their knowledge of HIV/AIDS – what it is and how it is contracted, their attitudes and their sexual habits. The target audience for this study ranged in age from 14 to 18. Generally speaking, in the Caribbean, that refers to school-aged children from fourth form to upper sixth or second year college students.

Source: UNICEF Office For Barbados and the Eastern Caribbean

Date of Publication: October 15, 2021