A How-to-Guide in Conducting Effective and Vibrant Social Mobilization Activity

The Nigerian Urban Reproductive Health Initiative (NURHI 2) project is designed to increase contraceptive use in Kaduna, Lagos and Oyo states. It is an extension of the successful NURHI Phase 1 Project (2009 – 2014) and runs from 2015 – 2020.

This second phase of NURHI builds on successful strategies implemented over a six-year period in six Nigerian cities. Through a strategic combination of service delivery, communication and advocacy, the project aims to increase demand for and supply of family planning (FP) services, ultimately leading to longterm sustainability.

NURHI 2 uses communication to increase demand for family planning among men and women through an integrated communication strategy that employs a combination of social mobilization, media campaigns, and entertainment education.

Source: NURHI

Date of Publication: August 10, 2020