Guide to Working with the Media on VMMC [Kenya]

This guide is part of the VMMC Communication Toolkit which was developed to create and sustain demand for Voluntary Male Medical Circumcision (VMMC) and reinforce that, while VMMC reduces risk for men, it does not prevent HIV and must be combined with other prevention behaviors to be effective.

The toolkit consists of communication materials, posters and pamphlets, a video, tools, a video discussion guide, a guide to working with the media, and a guide for adapting materials. The Toolkit targets affected audiences in Kenya’s Nyanza province and includes a communication guide that builds upon the national VMMC strategy.

The guide covers the following topics:

• Reporting on VMMC
• Developing a Media Plan
• Getting VMMC on the Agenda of Editorial Boards
• Hosting a Media Event
• Writing a Press Release
• Holding a News Conference
• Being Interviewed by Broadcast Media
• Writing Letters to the Editor and Op-eds
• Responding to Misinformation and Negative Reporting
• Assessing the Effort to Engage the Media

Source: FHI 360

Date of Publication: March 25, 2019